WHO IS
GEORGE CURI?
He's the guy with a knack for creating winning solutions. One of his first ads won the national “Ads Against AIDS” advertising competition. A win that landed him in the creative department at DDB/New York.
Then ten years later, at DDB/Chicago, during his first week as a mere creative foot soldier, he wrote and sold McDonald's a million dollar Olympics sponsorship spot.
He didn’t know it, but he had just cracked, in one week, a branding problem that had hopelessly stumped dozens of more senior creatives for over six months.
How the hell was he going to top that?
George did it by creating a campaign for Yoplait Expresse that dramatically increased sales, survived a tumultuous ad agency change and ran for a rarely accomplished 5 years straight.
In advertising, that’s like living to be a 100.
In 2001, George started his own company, Agent C, LLC and continued to wow clients and ad agencies across the country.
Tough ones like Michael Mann who decided that George’s tagline “Badness Happens” for the Sony Playstation game version of “Miami Vice” was way too big to heartlessly throw away on a tiny 4x6 box.
Just days before the release of ‘Miami Vice’ a new poster sporting a new tagline hung in theaters across the country. Mann had found a place where George’s tagline worked perfectly.
Now, George, like anyone who’s managed to survive in a creative department for more than 5 minutes, has won his fair share of awards.
The truly amazing thing about George is that unlike other creatives, he’s also sold lots and lots of his client’s product.
After all, isn’t that the point, the purpose of what we do? To find the cure for the common ad?